Amazon has dominated the e-Commerce market for years. According to statistics, there are about 300 million active Amazon sellers worldwide in 2017, and this number continues to grow at a rapid pace. For a new startup trying to set up their store on this platform, seeing such a large figure can be daunting. Thus, the question is: how can you stand out from all your competitors?
Of course, there is no simple answer to this question. However, one factor that no seller can ignore is the listing photo. Professional listing photos play an important first impression role and should be able to satisfy the following needs:
- Attract potential buyers at the first sight and lure them to click on your listing.
- Present an accurate image of your product, so customers can buy what they want without any misunderstandings. This will in turn decrease the number of disputes, returns, and exchanges for your products.
- Show all the functions and features clearly by using a combination of white background photos, lifestyle photos, and infographics.
- “How to use” photos may be necessary for certain products, especially if they involve assembling and instruction manuals. These photos will save you a lot of time in replying to your clients’ questions. It also gives hesitant buyers more confidence that your products are easy to use.
In conclusion, professional product photography is the first asset you must invest in to beat your Amazon competitors. However, not all good product photographers are good Amazon photographers. In China, most photo studios work with Taobao.com and Alibaba.com, not many are familiar with Amazon’s image requirements and western aesthetics. Jun Photo Studio is an exception as we work mainly with customers overseas. Also, our founder Jun is a Canadian photographer himself, which means he can promote your sales goals effectively on Amazon.
